EDUCATION

B.A., Journalism, California State University, Northridge

Attended San Diego State University

 

PROFESSIONAL AFFILIATIONS

Hubspot Partner Certified

Google Analytics Certified, expected completion July 2018

Google Adwords, Search Certified, expected completion July 2018

With an extensive marketing background, Aimee Lastrella serves as the Marketing Specialist for Core Compliance and Legal Services, Inc.℠ (“Core Compliance”), where she is instrumental in elevating brand awareness and inbound marketing efforts to support Core Compliance’s strategic initiatives. Ms. Lastrella is responsible for overseeing all marketing efforts, including social media campaigns, digital marketing, legal service communications, website updates and new content. Her background in relationship and cross-media marketing allows her to focus the firm’s content generation effectively to current SEO trends.

Ms. Lastrella has over 5 years of successful digital marketing and strategy development experience, with an emphasis around the legal industry and international B2B marketing. Prior to joining Core Compliance, Aimee lead a marketing department for an international relocation firm, where her efforts focused on rebranding and redeveloping their corporate marketing strategies. Ms. Lastrella also served as an integral part of Michelman & Robinson LLP, a mid-size law firm based in Los Angeles, CA. During her tenure, Ms. Lastrella was responsible for developing their marketing strategy for both the firm and their attorneys, in addition to saturating numerous industries on behalf of their brand. Her ability to effectively market across multiple levels and platforms is a true asset for Core Compliance and the growth of the firm.